THE INDUSTRY PLACE TO MAKE SPLASHY DEALS
WHY EXHIBIT IN 2015?
Exhibiting in the right trade-only event, like Int'l Pool I Spa I Patio Expo,
is the most cost-effective and economical decision of your marketing
efforts, connecting you face-to-face with thousands of key pool, spa and
backyard professionals at one time, in one place. Whether your goals
are to take advantage of the growing marketplace by reaching deeper into
your current customer base or expanding your brand by finding new
markets, introduce a new product or re-brand an existing product, the Int'l Pool I Spa I Patio Expo puts
you in front of the right audience.
Why Tradeshow Marketing? Read these articles ...
In this era of technological interactions, where we’re more accustomed
to texting than talking, we may be discounting the importance of “old
fashioned” face-to-face meetings.>> Read More
Technology, especially the explosion of social media, has changed the
way we interact with customers and share information. It is possible–
and in many cases, common — to initiate and maintain a business
relationship without ever speaking to a customer in person, or even on
the phone. It may be “easier” and “faster” to build a virtual
relationship, but is it better? >> Read More
In business, you really need to know how to work smart. As a smart marketer, you need to be able to marry both types of communication in your growth strategy as I have. Here are some techniques that can help you leverage technology and social media to extend the conversation before, during and after an event.>> Read More
“Watering plants keeps them alive, but rain really makes them grow. I think face-to-face communication is like the rain. It really makes relationships flourish with its multiple forms of communication. Electronic communication focuses simply on the verbal message, which may keep relationships alive, but does not expand them.”>> Read More
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